“The
Co-nexus team was always there for me. They worked
extremely well with our IT department and kept them
informed and updated throughout the entire process.
We asked them to solve our problems, and they did.
And the cxm® system
accomplished the task we required without any unnecessary
and costly extras.”
— Jeanne Gibson,
Apache Corporation
opportunity
Located in Houston, Texas, Apache is one of the largest independent oil and gas exploration
companies with operations across the globe. One of its many activities includes the marketing
of petroleum products. These marketing ventures involve huge volumes of petroleum products
and require precise negotiations. Apache required a solution to record and report on these
marketing transactions to verify volumes and amounts.
solution
CXM® was implemented to automatically record each marketing telephonic negotiation and
was indexed with critical information for simple retrieval. Each petroleum marketer was granted
the ability to immediately review a negotiation and quickly email a copy of the negotiation to
a supervisor.
results
Apache now has the ability to quickly verify each negotiation quickly from any office location.
If a discrepancy arises regarding a negotiated term, the entire conversation can be reviewed
by all interested parties and resolved. This process assures accuracy and minimizes disputes,
resulting in higher revenues. And the total cost of the system was a third of the price of a
competitor's estimate.
